Every year H&M teams up with a global fashion house to design a high street marketed collaboration. This year is no exception. We’ve seen some incredible designers and fashion houses collaborate over the years. Including; Versace, Maison Margiela, Balmain, Kenzo and Anna Dello Russo to name but a few. And now we’re only 1 week away!
This year, H&M paired with contemporary fashion house ERDEM and people are already going crazy for it! Erdem Moralioglu is the 17th fashion designer to collaborate with H&M. And the high street brand’s creative advisor, calls him “a poetic addition” to an already stellar lineup of fashion giants.
The collection is nostalgic yet modern, structured yet rebellious, feminine and powerful. It’s gloriously floral and I’m totally invested. What makes this collaboration so exciting is that it’s such a step in the other direction from the previous few designers; Kenzo, Balmain and Alexander Wang.
This collaboration saw designer, Erdem Moralioglu design his first ever menswear line. Staying true to his brand, Moralioglu’s garments are a beautiful fusion between both genders.
“Once I’d finished fitting a Harris Tweed suit, I’d take it off the boy and put it on the girl and it just looked amazing. So then came the Harris Tweed suit for women — it’s one of my favourites.”
Erdem’s aim was to create a collection that can be mixed and matched with each piece, giving the wearer their own sense of individuality and ownership of their wardrobe.
“It’s a collection of pieces that have a permanence about them, which is almost the antithesis of this idea of what fast fashion is.”
One of the most beautifully fascinating parts of the collaboration has to be the campaign film “The Secret Life of Flowers” which was directed by Baz Luhrmann who famously created the visual beauty of Moulin Rouge and Romeo & Juliet which starred Leonardo Di Caprio.
I honestly have to say, I think this is one of the most stunning contemporary fashion films I have seen for such a long time. The colours are sensational, the story is whimsical and the regalia stands alone in the busy visuals.
I couldn’t help but find myself falling into a romantic dreamscape while watching the campaign film. And that’s the best way to describe the collection, romantic! Frilled shirts, gushy gowns and floral patterns rife in every design.
If you’re wanting to check out what’s on offer, have a gander at the price list below and all that is available in the menswear range of the highly anticipated Erdem x H&M collaboration.
I’m definitely getting myself the silk shirt and trouser co-ords as well as a few other bits and bobs… If only my budget could stretch a little further. What are your favourite items? Get thinking and put some pennies aside, you only have 1 more week to wait for the collaboration to go live!
This was a rather fun post to have found whilst having an online browse for some new clobber. Turns out i’m somewhat of a “Trendy Wendy” this season and I must say I have been quite shocked on the impact this simple little orange checkered suit has had on the fashion press. Maybe it’s the bold colours in a rather depressing January filled with Tube Strikes and the ever-looming threat of Donal Trump… Who knows? Either way, its fun to be on the sunny side of life.
If you want to have a browse of Topman’s suggested trends to shop, have a click on the link here to get some grand ideas for your wardrobe: http://www.topman.com/en/tmuk/category/london-street-style-the-capitals-6-biggest-trends-6243896/home
London Collections: Men Spring Summer 17 feature in Shortlist Magazine.
This photo was taken outside of the Topman Show Space on the first day of LCM.
Striped Short Sleeve Shirt and Wide Leg Trousers: Topman Design
Black T-Shirt: Zara
Black Leather Envelope Bag: Reiss
Black Chelsea Boots: Rokit Vintage
Transitional Lens Aviator Sunglasses: Vintage
“The Godstar didn’t subscribe to convention, a maverick pioneer, a scholarly intellectual who welcomed fame and fortune when it forced itself upon him with healthy scepticism but never set out with any aspirations of success. Life as a Rolling Stone is complicated he confided in 1965, who knows how long it will last? Brian Jones was the soul of the Stone’s, it’s founding father with a mission to bring R&B across the Atlantic and into the homes of suburbia. For S/S17, Pretty Green have taken inspiration from the coolest Rolling Stone. The linage of immaculate polo’s, block print sweaters and psychedelic fringes harken to a time when the ace faces swaggered along Carnaby St. in search of illusive attire inspired by French cinema, ivy leaguers and rude boys. Today, their destination is clear. Pretty Green are more than a clothing brand, they’re the personification of an aesthetic.”
Words: Robert J Railton
Reference – ‘Godstar’ : Psychic TV (vinyl single 1985)
Top 3 Pieces
Pretty Green is not normally one of those brands I would consider myself to be a fan of, but after attending the Spring Summer 17 show, I had discovered a brand full of visuals that really tapped into my world of appeal.
Everything has been revamped, styles were throwing a huge nod back to the glorious days of Mod Britain subculture with a swinging nod to the cult of the 90’s Brit Pop era.
Silk Scarves were a plenty this season and my word were they a treat to behold. Glorious paisley patterns embellished with the Pretty Green branding in gorgeous mustard yellows and various shades of grey. Skinny fit, ever so long and tasselled ends draws the eye from neck to naval in a beautifully understated sense of style. Words cannot describe the joys of receiving a wee sample in our gift bag of the scarf which I have been wearing more days now than I can count.
I was rather surprised but also overwhelmingly impressed with the collaboration that was ‘Pretty Green x John Smedley‘. These knitwear polo shirts drew me in as soon as I saw them and I find myself still dreaming about the striped mustard and white polo with Black collar today! When it comes to knitwear you cannot go wrong with John Smedley and to see these two British iconoclasts of fashion come together was a real treat for the eyes.
My final must have has to be this contemporary take on the houndstooth print. A beautiful short sleeve shirt with open collar in shape with such neatness in the cut drew me in based on the effortlessly clean silhouette it produces which is juxtaposed from the almost grungy and blurred houndstooth print they opted for. A beautiful blend of Mod meeting Modern Man which I believe should be a staple in every mans wardrobe.
Top 3 List: Harry J Bartlett
I have been living in London for around 2 months now. Still career hunting but somehow surviving. So far all is grand but christ on a bike I would love some British Legal Tender to come my way soon.
Anyway, today is not a day to be a Moaning Minnie, the sun is shining and after last nights deep clean of my bedroom, I now feel like I have a rather respectable place to rest my weary head.
I’ve been on the prowl for some weird and wonderful things to make my room feel less like an old 90’s office space with a bed dumped in and more like a boudoir of kitsch and colourful fixtures and so far I have been blessed with some treasures.
My good friend (and talented artist) Robert kindlyencapsulated my sub-par handsomeness and taste for tack and presented it in a beautiful little art piece for me. This lovely little portrait was kindly gifted as “something for the wall” in the new residence.
Those of you keep up to speed with my adventures on Instagram, you will probably have seen Robert appear a few times with me in Street Style photographs taken at various seasons of London Collections: Men usually in unplanned but rather complimentary attire. We have dubbed ourselves as the Artful Dodger and Fagin of fashion.Robert’s motivations were to capture the self assembly spirit of street style, using collage and mixed media materials to emulate the sense of the subjects dress style; colour texture etc.
“As a subject, I appreciate individualism maverick spirit, i’m fascinated when i recognize traits of historical figures and icon characters in my muses…Harry is a mix of 80’s pop frivolity, regency dandy and matinee idol – a child of the Blitz Generation.”
I would strongly recommend checking out Robert’s other works: http://www.saatchiart.com/rjrailton and to get an idea of his many inspirations and escapades, check out his Instagram account: https://www.instagram.com/robertjohnrailton/
I was pleasantly surprised to find that my friend spotted a video on YouTube where an A-Level photography class had used my “GLITCH” editorial as an artist of reference for a unit of work based on distortion.
George Robinson-White, teacher of Art & Photography at TAHS introduced the students to my work and me as a contemporary artist, looking at my unique take on photographic portraiture.
The students analysed my work and were asked to create their own interpretation of my glitch portraits as well as using me as a contemporary artist reference for their A-Level essays.
I’m flattered to know that my work is being shown to a new generation of potential photographers and artists. I didn’t expect my glitch series to be something students would study as part of an A-Level project or even to be referring to me as an artist.
After a brilliant pre-LCM show from Joshua Kane Bespoke (and an after party to match) it was time start London Collections: Men in proper fashion. I threw on my bright red Moschino sweater and a large hat to try and disguise my raging hangover and we were off!
First show of the season was Topman Design and what a bloody show to begin with. I was in pure ecstasy watching endless amounts of tall, young skinny creatures adorning large tartan suits and big oversized fur coats. It was a bizarre nostalgia trip with models sporting what looked like bowling shoes, western shirts, boiler suits and a whole lot of attitude while the video screen played some sort of acid trip not too dissimilar to The Beatles’ more “experimental” days. The video beautifully transitioned into different colours and shapes which complimented (or dare I say clashed) with the collection nicely. It was perfection watching Topman boldly and brashly capture a spectrum of cult clothing and key trends of yesteryear, from the punk movement to the mod scene and with teddy boy fit coats and all the charm of Marlon Brando in the film The Wild One. And Oh The music! With the song Crazy Horses being blasted out with such ferocity it was clear to see why everyone was bobbing there heads and tapping their feet and thinking about ‘the good old days’ of the seventies.
You can find my other mini reviews from London Collections: Men on the Atlas Magazine website.
We were all incredibly thrilled to find ourselves featured on i-D Magazine’s online website regarding our #Picture24 exhibition.
Check out a few of the graduates and find out a little bit about their work here: http://i-d.vice.com/en_gb/read/top5/2419/falmouths-future-photography-stars
I wrote an article for the current issue of ATLAS magazine about ‘My Obsessions’ at London Collections: Men AW14.
Have a read if you want to see what adventures took place and find out what my TOP 3 pieces are from this season’s Menswear collections.
You can read The Obsessions Issue of ATLAS Magazine here: http://issuu.com/theatlasmagazine/docs/the_obsession_issue (My article is page 66-67)
I was thrilled to have Millie Maidens (a very talented fashion and sportswear designer) illustrate myself wearing my Top 3 LC:M AW14 ‘Obsessions’ which includes an E Tautz embroidered suit, Marwood’s oversized zig-zag scarf and Christopher Shannon’s cigarette jumper.
ATLAS is a rather lovely magazine and I would recommend giving it a read, and feel free to follow the team on their various social media platforms: