Every year H&M teams up with a global fashion house to design a high street marketed collaboration. This year is no exception. We’ve seen some incredible designers and fashion houses collaborate over the years. Including; Versace, Maison Margiela, Balmain, Kenzo and Anna Dello Russo to name but a few. And now we’re only 1 week away!
This year, H&M paired with contemporary fashion house ERDEM and people are already going crazy for it! Erdem Moralioglu is the 17th fashion designer to collaborate with H&M. And the high street brand’s creative advisor, calls him “a poetic addition” to an already stellar lineup of fashion giants.
The collection is nostalgic yet modern, structured yet rebellious, feminine and powerful. It’s gloriously floral and I’m totally invested. What makes this collaboration so exciting is that it’s such a step in the other direction from the previous few designers; Kenzo, Balmain and Alexander Wang.
This collaboration saw designer, Erdem Moralioglu design his first ever menswear line. Staying true to his brand, Moralioglu’s garments are a beautiful fusion between both genders.
“Once I’d finished fitting a Harris Tweed suit, I’d take it off the boy and put it on the girl and it just looked amazing. So then came the Harris Tweed suit for women — it’s one of my favourites.”
Erdem’s aim was to create a collection that can be mixed and matched with each piece, giving the wearer their own sense of individuality and ownership of their wardrobe.
“It’s a collection of pieces that have a permanence about them, which is almost the antithesis of this idea of what fast fashion is.”
One of the most beautifully fascinating parts of the collaboration has to be the campaign film “The Secret Life of Flowers” which was directed by Baz Luhrmann who famously created the visual beauty of Moulin Rouge and Romeo & Juliet which starred Leonardo Di Caprio.
I honestly have to say, I think this is one of the most stunning contemporary fashion films I have seen for such a long time. The colours are sensational, the story is whimsical and the regalia stands alone in the busy visuals.
I couldn’t help but find myself falling into a romantic dreamscape while watching the campaign film. And that’s the best way to describe the collection, romantic! Frilled shirts, gushy gowns and floral patterns rife in every design.
If you’re wanting to check out what’s on offer, have a gander at the price list below and all that is available in the menswear range of the highly anticipated Erdem x H&M collaboration.
I’m definitely getting myself the silk shirt and trouser co-ords as well as a few other bits and bobs… If only my budget could stretch a little further. What are your favourite items? Get thinking and put some pennies aside, you only have 1 more week to wait for the collaboration to go live!
In a rather cold and depressing January (especially with looming threat of Donald Drumpf potentially destroying the world and causing an apocalypse), I felt it was only appropriate to try and brighten spirits and clear the grey skies with a somewhat ‘jazzy’ suit. Though its a relatively simple cut suit, the bold burnt orange check drew me in and then paired with a vintage peaked collar yellow shirt and statement tie I was ready to go. The suit was from Asos and didn’t cost me that much. In fact, it was my first purchase from Asos and I have to say I was incredibly impressed with the quality of fabric and how comfortable it was to wear. I definitely will be making more purchases in the near future. On a side note, a presenter from Pause magazine asked me how I would describe my look and the first thing that came to my head was 70s Porn Shop.
These photos were taken by my good friend Joseph Kent who is an incredible photographer and always captures street style beautifully. I would suggest you have a gander at his website to see what he’s got going on.
You can check his blog here – Unlimited By JK
Tie: Vivienne Westwood
Glasses: Bailey Nelson
Pocket Square: J. Crew
Shoes: Vivienne Westwood