Every year H&M teams up with a global fashion house to design a high street marketed collaboration. This year is no exception. We’ve seen some incredible designers and fashion houses collaborate over the years. Including; Versace, Maison Margiela, Balmain, Kenzo and Anna Dello Russo to name but a few. And now we’re only 1 week away!
This year, H&M paired with contemporary fashion house ERDEM and people are already going crazy for it! Erdem Moralioglu is the 17th fashion designer to collaborate with H&M. And the high street brand’s creative advisor, calls him “a poetic addition” to an already stellar lineup of fashion giants.
The collection is nostalgic yet modern, structured yet rebellious, feminine and powerful. It’s gloriously floral and I’m totally invested. What makes this collaboration so exciting is that it’s such a step in the other direction from the previous few designers; Kenzo, Balmain and Alexander Wang.
This collaboration saw designer, Erdem Moralioglu design his first ever menswear line. Staying true to his brand, Moralioglu’s garments are a beautiful fusion between both genders.
“Once I’d finished fitting a Harris Tweed suit, I’d take it off the boy and put it on the girl and it just looked amazing. So then came the Harris Tweed suit for women — it’s one of my favourites.”
Erdem’s aim was to create a collection that can be mixed and matched with each piece, giving the wearer their own sense of individuality and ownership of their wardrobe.
“It’s a collection of pieces that have a permanence about them, which is almost the antithesis of this idea of what fast fashion is.”
One of the most beautifully fascinating parts of the collaboration has to be the campaign film “The Secret Life of Flowers” which was directed by Baz Luhrmann who famously created the visual beauty of Moulin Rouge and Romeo & Juliet which starred Leonardo Di Caprio.
I honestly have to say, I think this is one of the most stunning contemporary fashion films I have seen for such a long time. The colours are sensational, the story is whimsical and the regalia stands alone in the busy visuals.
I couldn’t help but find myself falling into a romantic dreamscape while watching the campaign film. And that’s the best way to describe the collection, romantic! Frilled shirts, gushy gowns and floral patterns rife in every design.
If you’re wanting to check out what’s on offer, have a gander at the price list below and all that is available in the menswear range of the highly anticipated Erdem x H&M collaboration.
I’m definitely getting myself the silk shirt and trouser co-ords as well as a few other bits and bobs… If only my budget could stretch a little further. What are your favourite items? Get thinking and put some pennies aside, you only have 1 more week to wait for the collaboration to go live!
You guys have to check out this fashion film!
This was created by two 3rd year BA (Hons) Fashion Photography students and using garments from this year’s graduate Fashion Design and Performance Sportswear Design students.
‘Arranged, shot and produced in under two weeks, Falmouth Fashion Photography students Lucy Hawes and Eve McGovren present to you an A-Z of Falmouth Graduate designers. Practicing fashion film for the past two years, this is their final farewell film before graduating and heading to the big city. Third of a list of short films they have produced as a partnership, they have formed their own mini production company ‘ELU’. In preparation of the up coming fashion show, this film gives you a taste of fresh talent to leave Falmouth this year. Watch this space.’
Film: Laura Campbell
Model & Styling: Harry J Bartlett
An experimental film looking at colour and infrared techniques to create vibrant visuals based on the London Club Kids and the 90’s Clubland scene. The title ‘Disco Bloodbath’ was the name of James St James’ book (later adapted into the film, ‘Party Monster’).
Laura has some very interesting work on her Vimeo account, go and have a gander. http://vimeo.com/user3209104
Here is our groups fashion film for DC Shoes featuring the S/S 13 menswear and womenswear collections.
Filming Team: Harry J Bartlett, Laura Campbell, Eve McGovren, Scarlett Casciello Rogers, Beth Carter Crosby, Emily Waldron
For one of our Fashion Photography projects at Falmouth University, we were asked to work in teams to create an editorial, fashion film, stop frame animations and cinemagraphs with clothing provided by the new collections of DC menswear and womenswear clothing, hats and shoes. We were briefed by members of the DC team on brand identity and the history of DC Shoes and how we can bring our personality to their own style and demographic. Our team were incredibly fortunate to be able to shoot our editorial in Predannack Airfield, shooting inside and around abandoned planes, Harrier jets and helicopters used by the Ministry Of Defence.
It was such a fun experience to be able to frolic around an aviation boneyard taking pictures with models and some of the UK’s leading male skateboarders. It was brilliant to be able to style and shoot our models and skaters at such an awesome location that barely anyone gets to see (let alone use)!
Once we had produced the images, we went to pitch our work to some of the top dogs at the DC headquarters and show our presentation in their in-house skate bowl.
Possibly one of the greatest ways to introduce a category at any award ceremony in the history of fashion!
This year’s CFDA Awards decided to introduce the nominee’s of the “Menswear Designer of the Year” with a 70 piece male model choir singing Daft Punk’s “Get Lucky” while wearing an assortment of the nominee’s (Duckie Brown, Michael Bastian and Thom Browne) collections.
I think this is an incredibly unique way to broadcast the work of the designer’s in a way that keeps an audience entertained without drawing any attention away from the garments themselves.
Well done guys and well done Thom Browne who took home the honor.
For those who may not have seen this yet, I am in love with the new ad for @TopmanUK.
It combines the cleanliness of studio photography with the gritty fun & filth of the outdoor festival vibe.
I think this is a really clever and fun way to do a Fashion Film, showing off all elements to festival wear from the downpour of rain to the late night gig.
Topman… Good job !
A cheeky preview of the Falmouth Fashion Show 2013 I helped style, with clothes from the graduate Fashion + Performance Sportswear designers.
This incredible fashion film was made by Lucy Hawes & Eve McGovren.