Tagged: MOD

LCM SS17 – Pretty Green: Best Of British

Pretty-Green-logo.jpg
“The Godstar didn’t subscribe to convention, a maverick pioneer, a scholarly intellectual who welcomed fame and fortune when it forced itself upon him with healthy scepticism but never set out with any aspirations of success. Life as a Rolling Stone is complicated he confided in 1965, who knows how long it will last? Brian Jones was the soul of the Stone’s, it’s founding father with a mission to bring R&B across the Atlantic and into the homes of suburbia. For S/S17, Pretty Green have taken inspiration from the coolest Rolling Stone. The linage of immaculate polo’s, block print sweaters and psychedelic fringes harken to a time when the ace faces swaggered along Carnaby St. in search of illusive attire inspired by French cinema, ivy leaguers and rude boys. Today, their destination is clear. Pretty Green are more than a clothing brand, they’re the personification of an aesthetic.”

Words: Robert J Railton
Reference – ‘Godstar’ : Psychic TV (vinyl single 1985)

pgch07

Top 3 Pieces

Pretty Green is not normally one of those brands I would consider myself to be a fan of, but after attending the Spring Summer 17 show, I had discovered a brand full of visuals that really tapped into my world of appeal.
Everything has been revamped, styles were throwing a huge nod back to the glorious days of Mod Britain subculture with a swinging nod to the cult of the 90’s Brit Pop era.

pgch13

Silk Scarves were a plenty this season and my word were they a treat to behold. Glorious paisley patterns embellished with the Pretty Green branding in gorgeous mustard yellows and various shades of grey. Skinny fit, ever so long and tasselled ends draws the eye from neck to naval in a beautifully understated sense of style. Words cannot describe the joys of receiving a wee sample in our gift bag of the scarf which I have been wearing more days now than I can count.

pgch06

I was rather surprised but also overwhelmingly impressed with the collaboration that was ‘Pretty Green x John Smedley‘. These knitwear polo shirts drew me in as soon as I saw them and I find myself still dreaming about the striped mustard and white polo with Black collar today! When it comes to knitwear you cannot go wrong with John Smedley and to see these two British iconoclasts of fashion come together was a real treat for the eyes.

Screen Shot 2016-07-24 at 14.39.43.png

My final must have has to be this contemporary take on the houndstooth print. A beautiful short sleeve shirt with open collar in shape with such neatness in the cut drew me in based on the effortlessly clean silhouette it produces which is juxtaposed from the almost grungy and blurred houndstooth print they opted for. A beautiful blend of Mod meeting Modern Man which I believe should be a staple in every mans wardrobe.

Top 3 List: Harry J Bartlett
Photos: www.prettygreen.com

lead_g7phZsu

Advertisements

DC Clothing: Photo Shoot

For one of our Fashion Photography projects at Falmouth University, we were asked to work in teams to create an editorial, fashion film, stop frame animations and cinemagraphs with clothing provided by the new collections of DC menswear and womenswear clothing, hats and shoes. We were briefed by members of the DC team on brand identity and the history of DC Shoes and how we can bring our personality to their own style and demographic. Our team were incredibly fortunate to be able to shoot our editorial in Predannack Airfield, shooting inside and around abandoned planes, Harrier jets and helicopters used by the Ministry Of Defence.
It was such a fun experience to be able to frolic around an aviation boneyard taking pictures with models and some of the UK’s leading male skateboarders. It was brilliant to be able to style and shoot our models and skaters at such an awesome location that barely anyone gets to see (let alone use)!
Once we had produced the images, we went to pitch our work to some of the top dogs at the DC headquarters and show our presentation in their in-house skate bowl.