I had the absolute pleasure of catching up with Oliver Greenall. After seeing his (incredibly unique) face in various ad campaigns and runway shows, I knew I needed to photograph him at some point. I was drawn to the shaggy hair, hammerhead shark eyes (his words) and his Mick Jagger attitude in photographs.
After talking with a few friends, I figured it would be more exciting to dress Oliver up to get some variety in the shots and so we headed down to meet the gang at Thomas Farthing. What started off as a few street style shots soon turned into a mini editorial using a variation of props and a copious amount of beautiful gentlemen’s attire.
Once we had finished the shoot (which was already starting to turn a few heads), we unchained the large penny farthing and wheeled it down towards The Old Crown Pub (over the road from the Old Sorting Office where Oliver Spencer was getting ready to show) and had a nice pint which followed with a lot of photos and me taking Oliver to watch his first ever runway show.
Interview with Oliver Greenall
You normally walk in shows at LC:M, what was it like watching your first fashion show?
It was actually quite bizarre. The show seemed to last a lot longer. When you’re walking in the show everyone is in a state of mild panic as you’re having to change as quickly as possible and something usually goes slightly wrong whether it be a case of missing shoes or even a whole outfit.
What has been the most bizarre modelling job you have done?
I did a shoot for Essential Homme in Berlin which was pretty weird. We started shooting at six in the evening and didn’t finish until 3.00am. I was naked under an open coat at about two in the morning when a random pair of Canadians wandered into the studio with a bottle of wine and asked if they could watch. That was a bizarre moment.
If you could be the face of any brand, who would it be and why?
I like a nice suit so it would be cool to be the face of a brand like Dolce & Gabbana or Dior. And I know everyone mentions it but it would be nice to be the face of Burberry too. Could I just be the face of every brand while I’m at it?
How would you describe your personal style?
I’d say it’s quite rocky (as in musically, not geologically). I love a good hat. I’ve had long hair since I was about ten years old so hats help to mix things up a bit. Long hair can get really tedious after a while…
Where do you see yourself in 10 years time?
I’d still like to be alive. That would be a good start. I’d like to have written and directed at least one feature film by then. Orson Welles was only 25 when he wrote, produced, directed and starred in Citizen Kane. I’ve got five years to make my equivalent of what many people consider to be the greatest film ever made. I’d say that’s a fairly good challenge.
A huge thank you to the guys of Thomas Farthing for support with the shoot, use of clothing and of course, letting me sit on the penny farthing.
I strongly suggest you have a look at the Thomas Farthing website, you will find some absolute treasures, and if you’re in London, definitely go have a look in the shop (you can’t miss the giant penny farthing)!
Photography: Harry J Bartlett
Model: Oliver Greenall
Assistants: Robert J. Railton, Oli Chiswell and the Thomas Farthing team.
After a brilliant pre-LCM show from Joshua Kane Bespoke (and an after party to match) it was time start London Collections: Men in proper fashion. I threw on my bright red Moschino sweater and a large hat to try and disguise my raging hangover and we were off!
First show of the season was Topman Design and what a bloody show to begin with. I was in pure ecstasy watching endless amounts of tall, young skinny creatures adorning large tartan suits and big oversized fur coats. It was a bizarre nostalgia trip with models sporting what looked like bowling shoes, western shirts, boiler suits and a whole lot of attitude while the video screen played some sort of acid trip not too dissimilar to The Beatles’ more “experimental” days. The video beautifully transitioned into different colours and shapes which complimented (or dare I say clashed) with the collection nicely. It was perfection watching Topman boldly and brashly capture a spectrum of cult clothing and key trends of yesteryear, from the punk movement to the mod scene and with teddy boy fit coats and all the charm of Marlon Brando in the film The Wild One. And Oh The music! With the song Crazy Horses being blasted out with such ferocity it was clear to see why everyone was bobbing there heads and tapping their feet and thinking about ‘the good old days’ of the seventies.
You can find my other mini reviews from London Collections: Men on the Atlas Magazine website.
The night before everything kicks off at LC:M, we were blessed with an invitation to see Joshua Kane’s first ever proper menswear collection. Held in Old Spitalfields Market with champagne reception and a flurry of eagerly awaiting guests.
The collection was sensational. I have never lusted for a suit so much in my life after seeing what looks graced the runway. It felt incredibly fresh and modern but still managing to keep a sense of old school British tailoring design. I went crazy for the black and white dogtooth suit and again, craved the beautiful electric blue Gostick Hats.
Well done Mr Kane. A beautiful first collection and I look forward to seeing what the future holds for your next.