At the #HPMLFW suite at London Fashion Week, checking out the new Superdry Beauty makeup range which launched online since the 1st of Feb and products should be in all Superdry Beauty stores by the end of next week so make sure you check them out !
The products are beautifully designed and really show off Superdry’s neon-minimalist vibe with beautiful cardboard and metal packaging (and a lot of bright colours).
James Holder, founder and brand and design director of Superdry takes pride in his Beauty project which he has been developing and perfecting for two years and it really pays off.
I think my favourite had to be the neon pink kabuki brush with wooden base which is something i’ve never seen before but it really does make a statement.

http://www.superdry.com/womens/beauty